Industry "Expert" Website Development

I recently had a customer who went with an "expert" company for their field of business to design them a website instead of using a custom website specialist such as Greater Innovation. I can understand how it would seem safer to go with someone who has built hundreds of websites of the same kind already. They probably have advantages in content writing and probably have seen a number of things work for their clients over the years. However these advantages are the same things that will interfere with them being creative on your project.

Understanding SEO

The irony of understanding something is that understanding isn't to know more about something but to know more about what you don't know about it. In this way the people who understand something the best just know more about what they don't know about a subject. This is true for search engine optimization and website marketing. A person who claims to know how google works and understand it all perfectly probably has no idea what they are doing. I say this all the time when I meet with people but NO ONE KNOWS HOW GOOGLE WORKS NOT EVEN PEOPLE AT GOOGLE.

Our Local Dollars Go On Vacation

Next week is spring break and while many of us will go on vacations this week and spend money in other places rather than here at home this is insignificant compared to the number of dollars being spent online every week of the year. You see in a town like Van Buren we have thousands of people who are ordering product online from Florida, California and other places that they could be getting locally and this has a negative effect on local businesses.

Story From the Internets Most Trusted News Site

I thought this link was worth sharing. Although "The Onion" is intended to be a parody news website there has to be an element of truth for something to be funny. Many businesses have sites that are nothing but shameless self promotion. Although, you may want to make sales and customers off your website the quickest way to prevent this from occurring is to turn your site into something focused around making you money instead of giving the visitor what they are interested in and providing value.

I Love Van Buren

I Love Van Buren has taken off rather quickly. Many have asked me the how and the why behind this venture. How can a small town like Van Buren support its own community website? Why are you putting so much effort into this town when Fort Smith is right next to us and would be more lucrative. I have a number of reasons for this strategic decision but the simple answer is that I really truly love Van Buren and want to help its businesses to prosper.

I Love Van Buren Launching soon.

Most of my attention is focused on the launch of a new website in Van Buren called I Love Van Buren. This project is about creating a real economy around a community and connecting businesses in a meaningful way online. I'll share more about this project as it gets closer to launch. The Van Buren community really seems to be willing to work with me to make this happen! I'm very excited.

Bank Account Hacking Prevention

I was working with a local customer today who had their bank account hacked and around 5000 dollars ACH into another persons account. This could have been prevented with a simple security protocol I highly recommend and use with my email and banking. It is simple and involves the bank sending you a text each time you login to your account that has a number you must enter after getting your password correct. This means even if a hacker gets access to your password they must have access to your cell phone as well to access your account.

Fort Smith's Small Business Resource Expo Presentation

Thanks everyone who came to watch my presentation today. If you would like to talk more about your website please give me a call 479-719-4493. I'd love to talk to you about implementing some of the marketing strategies I went over. Also if you have any comments or suggestions please include them in the comments to this post.Thanks Miles Crawford for all your hard work in putting this event together.

Halloween in Fort Smith

I love Halloween. It is the holiday that lets you see how people really are. Strangely people act more like themselves when they put the mask on. Also it is a great time of year to do my Zombie and internet strategy presentation.

Thanks Bruce Holland

Bruce Holland I appreciate you drawing our names at The Fort Smith Chamber of Commerce Diamond Club meeting today!

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